Trends & Insights

It’s the end of an era: Cookies are no longer an omnipresent internet tracking tool. Here’s a look at what cookies are, why they’re disappearing, and what sellers can do to adapt to a cookieless ecommerce world.

This year’s much-anticipated Amazon Accelerate event drew thousands of sellers and industry experts keen on hearing about the latest trends and selling opportunities. The biggest takeaway from the conference? This is the right time — if not the best time — to be in the business of selling on Amazon.

Sustainability not only benefits the environment but also resonates with modern consumers who prioritize ethical and eco-friendly products. In fact, some research suggests as many as two in three consumers are willing to spend more for a product from sustainable brands.

Amazon sellers seeking expansion opportunities should consider selling on Alibaba.com, a global B2B marketplace boasting an impressive 1.6 billion listed products. This platform opens doors to a diverse customer base, including businesses not currently engaged on Amazon.

Emerging ecommerce marketplaces pop up seemingly every day, posing new opportunities — and considerations — for sellers. In an environment where Amazon is no longer the only player in town, sellers who take advantage of this ever-expanding landscape have the potential to grow exponentially.

With Amazon’s Prime Big Deal Days recently announced, there’s no better time to start thinking about optimizing your selling strategy for the next big industry “Super Bowl.” Just like athletes prepare for the big game, sellers must also plan strategically to seize these opportunities.

The A10 algorithm has revolutionized the way search results are delivered to users. For Amazon sellers, the A10 algorithm provides an opportunity to enhance their product listings and increase sales.

At the 7th annual Prosper Show conference in Las Vegas, Carbon6 collaborated with a number of ecommerce experts to collect the best Amazon seller tips for staying profitable in 2023.

The short answer? Clean rooms are a way to gather game-changing customer (and potential customer) insights and safeguard your Amazon business. It’s 2023, and sellers who aren’t leveraging clean rooms — like Amazon Marketing Cloud (AMC) — are simply missing out.