Cost per click (CPC) refers to how much it costs the seller each time a potential buyer clicks on an ad, which varies depending on ad competition, time of day, and ad placement. Average CPC gives sellers the average cost they were charged across ad clicks.
Supply chains are no longer the “set it and forget it” systems they used to be. With complications like material shortages and increased shipping costs, sellers have to spend much more time and energy watching their inventory and suppliers.
Whether you’re new to the Amazon marketplace or you’ve been around the ol’ Bezos block a few times, using social media to market your brand can be the difference between having a good quarter for sales and having a great quarter.
For ecommerce sellers, Q4 is the most magical time of the year. With major shopping holidays like Black Friday and Christmas (and the rumored second Prime Day event in the fall), the fourth quarter is an orchard of opportunities, ripe for picking.
